UTM Link Builder
Build a properly formatted UTM tracking URL, so you can see exactly which campaign, source, and medium drove traffic in your analytics.
About this utm link builder
UTM parameters are how Google Analytics and most marketing platforms attribute traffic to a specific campaign, source, and medium, this tool builds the URL correctly so your tracking data stays clean.
How utm link builder works
Your base URL is combined with standard utm_source, utm_medium, utm_campaign, and optional utm_term and utm_content parameters, correctly formatted as a query string.
Common uses
- Building a trackable link for an email newsletter campaign
- Tagging a social media post link for attribution
- Creating consistent UTM-tagged links across a marketing campaign
How to use this tool
- Enter your base URL.
- Fill in source, medium, and campaign.
- Add optional term and content.
- Copy the generated tracking URL.
What to know before using it
Builds the tracking URL correctly, your analytics platform still needs to be properly configured to read and report on these parameters.
Privacy and browser-first processing
Generated entirely in your browser, nothing is logged.
Frequently asked questions
What is the difference between utm_source and utm_medium?
utm_source identifies where the traffic came from (like "newsletter" or "facebook"), utm_medium identifies the type of channel (like "email" or "social").